Baselworld 2010 closed The Baselworld 2010 is over and the organizers draw a positive resume. The visitor number rose 7% (100,700) and Swiss watch makers watch exports on the rise since the start of the year.

The Baselworld organizers say about show: "This year’s timepieces display considerable mechanical originality, as though Switzerland’s watchmakers wished to pay tribute to the impressive patrimony they all share. While the crisis put an end to any kind of ostentation, 2010’s creations focus on the métiers d’art. Rarely has finishing achieved such heights of sophistication in watches of unpretentious refinement. Discretion, moreover, seems to be a must where elegance is concerned, as testified by the ladies’ watches, with brands opting for small, even ultra-small, models to highlight their precious character. The men’s 2010 models, like those for women, display a refined aesthetics, the guarantee of good taste capable of defying the dictates of fashion."

From my perspective as a watch fan and publisher of this site, Baselworld 2010 had some highlights like the Tag Heuer Pendulum, but in general the online interest in the show was as low as last year. We covered more watch announcements from Baselworld than ever before, but my take is that the general public has lost interest again in the shiny and expensive world of luxury watches. It was a complete different picture back in 2007 before the financial crisis hit. I guess it will take a couple more years of recovery before more consumers start to dream about owning luxury time pieces.


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