Bell & Ross Peugeot SR1 Watch and Dashboard Clock debuts at Geneva Motor Show 2010 Bell & Ross partnered with Peugeot to unveil a new watch concept at the Geneva Motor Show 2010. The Peugeot SR1 watch designed by Bell & Ross offers an innovative integration concept and features a unique style and materials. The watch and its band fit neatly into the dashboard to become a temporary on-board timepiece. Easily removable, the instrument immediately turns back into a wristwatch.

On the futuristic dashboard, the Bell & Ross watch, the only analogue instrument, immediately catches the driver’s eye.
It easily fits into a special slot on the dashboard. The watch case is cut from a block of steel and holds a three-dimensional face. During production, the digital machining facility designs a raised setting on the face. A feat performed thanks to avant-garde machining techniques. The monochromatic steel case and the leather wristband perfectly match the SR1’s interior upholstery. 5 peugeot sr1 Concept Watch The SR1 watch is the ideal expression of the Bell & Ross watch-instrument concept.
See more photos of the Peugeot SR1 concept car and the Bell & Ross watch at our parent site I4U News.


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