Switzerland based design studio, Virtualideas, has sent us their latest concept design.
This new watch design features a square shaped watch with dimensions that would be 50mm wide and 45mm tall. Sharp faceting around the edges and faceting around the edges of the sapphire crystal to impose a contemporary look to this timepiece.

The dial is separated into two areas, one for the hours, and one for the minutes. As the hand moves vertically along two rails, it turns on itself when it comes to the top or bottom. Thus each side of the path is used to display the time.