BaselWorld 2009 is over and it held its own in these tough economic times. The visitor number only fell 12% from the record setting BaselWorld 2008. 93,900 visitors from all over the planet have been visiting the biggest watch tradeshow. The Bosses of the luxury watch makers are also pleased with the BaselWorld 2009.
For Luc Perramond, CEO of Hermès, BASELWORLD was without a doubt much more successful than many had been anticipating in the run-up to the show: “The mood was fantastic. There was a strong media and trade presence which has given our new range excellent coverage.” Jean-Christophe Babin, President of TAG Heuer, stresses this point as follows: “Over the course of one week, we have the attention of the world’s press in Basel – and these media representatives were there yet again in 2009. Therefore, BASELWORLD has once again offered us a fantastic platform where the entire watch industry can get together.”
I am not that pleased with BaselWorld 2009 as the interest from readers was much lower than for BaselWorld 2008 or BaselWorld 2007. There have been some interesting new watches, but also not that many. We also did not expand our coverage as the BaselWorld coverage we did, did not catch on. My conclusion is that the overall interest in luxury watches is at a low, but there is still a core of wealthy individuals that is interested and they are not surfing the web to get the details on a Harry Winston Opus 9
. They go either to BaselWorld or their Harry Winston store.
The BaselWorld 2010 will take place March 18 – 25, 2010. Mark your calendar in case the economy has improved again by then and you have time again to dream about luxury watches.
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