Jules Jurgensen made an extreme diving watch that is affordable too. This watch can withstand water pressure exerted on its frame when submerged down to a depth of 3,000 feet.

This diving watch from Jules Jurgensen uses washers and O-ring gaskets between the case and back to provide the tightest seal available.
The 4 mm faceplate is made of the hardest mineral crystal available, 570 on the Vickers scale, and it is twice as thick as the 2 mm faceplates used in other watches; it is sealed and bonded to the case, eliminating any gaps between components.

The Hamilton Khaki Sunset stars in the new Will Smith movie "I am a Legend". As the name of this Hamilton watch indicates, it displays the time of sunset on the 15th of the month in 6 cities of the world: London, Gander, Los Angeles, Nadi, Manila and Muscat.

Other features of the Hamilton Khaki Sunset include 44mm dial, 200m water resistance, sapphire crystal glass, automatic movement, leather band and screw-down crown.

We reported about the new E Ink electronic paper wristwatch from Phosphor last week. Our parent site I4U NEWS has got their hands on a Phosphor E Ink Ana-Digi Watch and tested it.

The unique $250 epaper watch offers great flexibility in changing the look of the dial. There are approximately ten different user-selectable modes for the watch. Each mode changes the layout of the watch face and color. Some of the options for layout feature numbers for the analog style face all around, some feature only quarter hour numbers marked while some have no marking on the watch face at all.

If you are looking for a cool looking big diver watch then the Seiko Seiko Perpetual Calendar Diver watch is for you. WatchZone sells this beauty for only $221.14.

The Seiko SLT095 does not only look cool, but also has lots of useful features. It calculates traveling distances and compass direction using classic and reliable technology. With the trace map wheel on the watch you can calculate on any map (with a scale) the distance in miles from point A to point B.

TokyoFlash sent us word about an new cool LED wristwatch from Japan.

The Twelve 5-9 Q version has a distinctly bio-mechanical design you could find on Batman's wrist.
The Twelve 5-9 Q version is available in a rugged gun metal or brushed silver finish. This LED watch features 26 bright, multi-colored LEDs and a solid stainless steel strap.

Art Technology Ltd. announces the launch of the Phosphor E Ink watch line that uses E Ink's electronic paper technology.

The Phosphor E Ink watches feature as dial the E Ink Vizplex electronic paper display, giving you flexibility on how the dial should look like.
You can choose from the precise detail of full numerals and indices to the simplicity of no markings all. With a push of a button, the display can also switch from a traditional white background to a stylish black background to suit any style or occasion. Dual time zone capability allows the analog hands to show one time zone while the digital display shows another.

A new Casio G-Shock hit the Japanese market featuring the cult comic cat Doreamon dubbed Doratch.
The price of the limited edition Casio G-Shock Doratch is 14,700 yen (~$131). Only 2112 Doratches will go on sale, because 2112 is the year of birth of Doraemon.

If you are searching for a gift for a sporty guy, check out the Seiko Sportura Watches. Their design alone just says fast sports.

The Seiko Sportura shown in this photo is inspired by the Honda Racing Team. The watch has a black textured polyurethane strap with red trim and a stainless steel buckle. Features of this Sportura model include Chronograph, luminous hands, date, alarm, screw-in caseback and anti-glare sapphire crystal.

Internet retailer Buy.com opened a Watch and Jewelry store on their site. More than 30,000 products, including men's and women's watches, will be offered from value-priced and top luxury brands, such as Fossil, Kenneth Cole, Seiko, Invicta and Movado.

For a limited time, thousands of watches will be priced at 20% off their everyday low prices, with free shipping for select items to kick off the opening of the new store.

The Swatch Group Ltd. and Tiffany & Co. today announced a strategic alliance to further the development, production and worldwide distribution of TIFFANY & CO. brand watches.

Michael J. Kowalski, chairman and chief executive officer of Tiffany & Co., stated “This alliance will place TIFFANY & CO. within the distinguished collection of luxury watch brands manufactured and distributed by the Swatch Group. Nick Hayek Jr. and I began discussing possible collaboration between our two companies over a year ago and I am delighted that these discussions have led to this historic agreement. Swatch Group is the best conceivable strategic partner for Tiffany’s long-planned re-entry into watch distribution. It is the leader in the high-end watch business with unparalleled distribution capabilities and experience in the luxury segment of the watch business.”