Tag Heuer officially announces plans to introduce Tag Heuer mobile phones in 2008.

Rumors about Tag Heuer Mobile phones appeared already earlier this year.
Tag Heuer partners with ModeLabs Group on the development of the Tag Heuer branded phones. ModeLabs already launched other brand name mobile phones like Dolce Gabbana Gold RAZR and the Levi's Phone.

“Through this agreement, ModeLabs Group is confirming its mission to respond to the expectations of the most prestigious brands in the most exclusive fields, such as luxury watchmaking,” said Stéphane Bohbot, ModeLabs Group CEO. He added, “Like the precision instruments made by the Swiss manufacturer, TAG Heuer mobile phones will feature impeccable finishing and brand-specific functions.”

The commercial launch of the first TAG Heuer mobile phone is scheduled for the second half of 2008. Shop for Tag Heuer watches on Amazon.com.

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