New Nooka Zirc Nooka announces a new over-sized watch dubbed Zirc.

The new Nooka Zirc features a housing measuring 45mm. This wide house is held in place by a narrower 38mm band which also moves the watch upwards the arm instead of blocking the movement of the hand. The Nooka Zirc will be available from the beginning of December in white/black or in mirror finish with either metal mesh or colored band.

About the Nooka Brand
Nooka is a contraction of "New Yorker" as pronounced with a native New York accent. Nooka is a the first part of "New York" and the last part of "Osaka" expressing the global aesthetic of its creator. Nooka means "sleek" in hawaiian. Nooka is a registered trademark of Nooka Inc., All Rights Reserved.

The Nooka Story
Nooka is the brainchild of artist and designer, Matthew Waldman. in 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent! The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.
Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. Nooka Inc. now produces the line more truthful to Matthew's original vision. We are proud to be included in the Museum of Modern Art shops and Barney's in New York and selected as finalist in the Genart awards for the accessories category for 2005. We hope you enjoy them too.
More details on the Nooka site. Shop for Nooka Watches.


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