Tag Heuer Strength & Beauty Online Auction starts Today TAG Heuer in partnership with Uma Thurman and UNIFEM launches an online Charity Art Auction of Strength & Beauty photos.

In 2006, TAG Heuer joined forces with its glamorous brand ambassador Uma Thurman and UNIFEM to create the “Strength & Beauty Embodied by Avant-Garde Women” project, an exceptional gallery of photographic portraits celebrating Avant-Garde women worldwide.
The prestigious international photo exhibit which was unveiled at a gala event hosted by Uma Thurman in New York City last year traveled all around the world to finally go under the hammer in a special online charity auction on October 29th, 2007. All proceeds will go to assist the United Nations Development Fund for Women (UNIFEM) in its efforts to better the lives of women around the world.

The photo above shows Australian actress and singer Delta Goodrem.

Today, October 29th, 2007, between 3-5pm Swiss time (9-11pm Hong-Kong time and 9-11am New-York time), the original prints will be auctioned online, with all proceeds going to UNIFEM. The auction ends Monday, November 5th at the same time.

The 32 original photographs will be auctioned in 14 lots, each consisting of an Avant-Garde Woman and an exclusive, limited edition TAG Heuer ladies’ Aquaracer 32mm watch signed by Uma Thurman and UNIFEM.

The starting price for each lot is $1,800 US with a "Buy-it-Now" option. The “Buy-it-Now” option allows the bidder to prematurely end the auction at a fixed price set at $3,500 US.
See the photos and auction details on this site. Via the Tag Heuer site.


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