As announced I have been at the BaselWorld 2007 yesterday. The weather was extremely beautiful and there where lots of inviting cafés outside the halls, but the temptation of the newest timepieces has prevailed and I roamed the halls at the world's largest watch show all day.

I brought back tons of interesting news, photos and bags full of marketing material. BaselWorld is impressive and when i closed my eyes in the evening I just saw watches.
To give you a sense of the show we created a large photo gallery (50 photos) with impressions from the BaselWorld 2007 halls, showing you the most impressive booths and the wealth of brands present at the show. It is amazing how many brands that you know from fashion or other fields also do watches.

As reported, Paris Hilton appeared at the BaselWorld 2007 in Basel, Switzerland to introduce her new watch collection.

Swiss television published a video report online featuring Paris Hilton's BaselWorld appearance in a sexy black short dress and a perfect opening line: "It is my first time in Zurich and it is a beautiful city". The audience had to correct her that BaselWorld is in Basel.

Paris Hilton will be in Basel at the BaselWorld 2007 watch show today. She will hold a press-conference at 1pm to introduce her new line of timepieces in partnership with Parlux

The initial Paris Hilton watch offering will consist of five collections, including a sleek bangle with a floral design in a host of colors ranging from pink to blue, white, black and even faux leopard. There is a stunning square-cased series, a whimsical charms motif and a superb acrylic-bracelet chronograph line. The watches will retail from $85 to $200, which makes them affordable to most Paris Hilton fans out there.

Jacques Lemans introduces the UTC F1 Collection timepieces in Basel at the BaselWorld 2007.

The Jacques Lemans UTC suits to the global character of the Formula One and displays on a push of a button the local time of 30 cities. Other features of the UTC are a digital date, alarm, chrono and timer function.

The Glycine AIRMAN 7 Plaza Mayor is extending the AIRMAN 7 line of world-time watches. The three movements are fitted into a curved Carré case, so that despite the large size of 53 by 53 mm the watch still rests ergonomically on the wrist.

The setting of the crowns and the carbon fiber dials give the Plaza Mayor a modern elegance. Four time zones are visible at a glance.

Marc Ecko unveils a new mechanical timepiece dubbed the Eckomatic LE at the Basel World 2007.

The Eckomatic LE (72 piece limited edition) is a crystal encrusted luxury watch with a solid stainless steel case that houses the complex tourbillion automatic movement. The beautiful movement is visible through the clear-glass caseback.
Hours, minutes, seconds, day, date, month and year are all displayed on the hydraulic pressed dial.

In December 2005 Seiko showed the Spectrum e-ink watch concept the first time. Today at the BaselWorld 2007 they introduce a new electronic ink display watch. This time the design is for women.

Seiko designed a bracelet style watch using the high contrast e-ink technology. If the futuristic watch is set to its 'efficiency' mode, the display is informative and easy to read. If, however, the watch is set to its 'mystery' mode, the panel expresses the time in a more imaginative, evocative style.

Tag Heuer presents itself with a new cool booth at the BaselWorld 2007. To celebrate the 20th year of their LINK timepieces they introduce a whole new line of LINK watches for men in Basel.

The new Tag Heuer LINK watch line includes the Link Calibre 16, Link Calibre 5 Day-Date and the Link Calibre 5.

BaselWorld, the largest watch trade-show, opens today in Basel, Switzerland.

BaselWorld 2007 has 2,100 exhibitors showing their timepieces of desire on 160,000m2 exhibitation area.
News about new wristwatches appear by the minute. Tag Heuer for instance introduces the new LINK men's watch collection. We will report more about the new Tag Heuer watches later today.

Swiss knife maker Victorinox also offers watches. The Victorinox Dive Master 500 is a solid watch for divers with water resistant up to 500M (50 ATM, 1,650 FT)/

Other features of the Victorinox Dive Master 500 include stainless steel case (316L), Scratch- resistant anti-reflective sapphire crystal, Screw-in caseback, Luminous hands and markers, Mili tary time, Unidirectional rotating bezel with 120 teeth and Double-locking safety clasp with diver extension.

Timex introduces the elegant T Series timepieces for Spring 2007. Timex takes the design of their watches from the 1950s and blends it with contemporary details and technology.

Features of the Timex T Series include mother-of-pearl dials on select styles, engraved case backs, date feature, water-resistant 50 or 100 meters, and the Timex patented INDIGLO night-light.

Seiko enhances the Arctura collection with the addition of the new G.M.T. model.

The marriage of Kinetic with a G.M.T. function makes this watch ideal for travelers. The hour hand can be set without disturbing the accuracy of the kinetic movement.