Take a look at this Zonda F chronograph. Based on the similarly named sportscar, the watch has about a million moving parts and, quite frankly, it's one of the coolest-looking watches that makes a shameless connection to a high-class car.

This wrist bling is made by Cvstos, and we couldn't find a price. Don't worry -- you probably can't afford one anyway.

A bunch of fancy watches hit the auction block at the fabled U.S. auction site known as Christie's. With a total amount of about $6.2 million spent, it sets a one-day record for a watch auction.

The highest-selling item was an 18 carat gold European single-button chronograph watch, which sold for $432,000. In fact, it was tough to get any watch there for under 100 grand.

Seiko launches the Wired Delta line of watches in Japan targeting young fashion concious consumers.

The new Wired Delta features strong look with the facetted glass designs. The facets are not that extreme as on the Seiko Wired Beams we reported recently about.

Seiko releases 9 models under the Wired Delta watch line. Price range from 27,300 Yen (~$228) to 33,600 Yen (~$281).

Japanese Watch shop TokyoFlash updated their site and introduces a new very unique LED timepiece dubbed Shinshoku.

The strap of the Shinshoku is a continuous stainless steel band that wraps around your wrist with a matrix of punched out holes. Beneath the surface are 29 super bright LED's which illuminate to indicate the time.

Tag Heuer informed us at the BaselWorld that the amazing Tag Heuer Monaco V4 is now available in a pre-series of 20 units. Two of them have been worn by Tag Heuer representatives at the BaselWorld 2007.

It is still a long way until the belt-driven timepiece will be available on the market though. The V4 pre-series is currently put through intensive testing to meet Tag Heuer's high quality standards. The aim is also to obtain a COSC chronometer certification for the Monaco V4.

We got several hi-res photos of the Monaco V4 showing the fascinating toothed-belt mechanism in detail in this gallery.

The BaselWorld organizers report tha the BaselWorld 2007 had a record number of 101,700 visitors (+ 8% / 2006) and outstanding sales.

Jacques J. Duchêne, President of the Exhibitors’ Committee, made the following statement at the close of the show: “We take pleasure in reporting that the atmosphere has been excellent. As exhibitors, we are extremely pleased and have achieved very positive sales. In view of the annual improvement in the quality at BASELWORLD, I am thrilled to be able to repeat my previous statement: it is an honor for us to exhibit in Basel”.

We reported about the new Seiko Spectrum electronic ink watch for women when the company announced it last week.

At the Seiko booth I briefly talked to a Seiko representative about the bracelet style watch and took some real world photos the exhibited high tech watch. See the photos on this gallery.

Next time you lose your watch in a game of poker, you might want to pick up this little piece of jewelry from Girard Perregaux. There's an embedded slot machine at the top of the face.

The 1945 Jackpot Tourbillion watch brings a little piece of the casino to your wrist, for those times you have to take a break from the blackjack table.

Here's a watch that has a look of a vintage explorer theme, and seems just about as confusing as the days before GPS. It's the "Invention Piece 1" watch from Greubel Forsey.

Believe it or not, there are 22 watches in this baby, and an enormous amount of inner workings. This may have something to do with its former code name, "the completely redundant watch." At least, if I were naming it that's what I would have chosen.

Well, here's another one of those really pointless $1 million watches. This one comes to us from Hublot, and is made of 493 diamonds, plus other precious stones. We're not sure, but there must be a watch buried in this bottomless pit of money.

It's not exactly a mass produced watch (just one took 2000 hours to create), so it's something to seek only after you win the lottery.

Talk about a watch store robbery in the making. A super elegant watch has been made available to retailers in the UK, priced at £100,000 (approximately $200,000). According to media reports, it's the most expensive commercially available wristwatch in Scotland.

The watch is named the "Vanua" and comes adorned with 505 diamonds, with a weight of 10.9 carats. It's currently on display at an elegant jewelry show in Europe.

For all those Porsche owners who just don't feel elite enough, there's a new watch from the elegant car maker. The watch made its debut at the Baselworld show this week.

Though it's analog, it has two time settings so the local time is still available with one click after a long cross-time-zone trip.