Though I've never been a big fan on car racing, I find some of the merchandise cool. This Azimuth Bi-Retrograde watch is just such an example. The face is laid out like a Formula 1 race car dashboard. When you're going 59 miles per hour with 4K RPMs, you know it's time to punch out (that's 4:59 for the uninitiated).

It runs mechanically and has a perforated leather strap. It's perfect for those who just aren't fit enough to be professional car drivers.

Via Cool Hunting

great places to shop for watches

• Watch Zone
• Fossil
• Amazon.com
• Swiss Outpost

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