Tag Heuer finally stepped off the sidelines and joined the cell phone calvary.  The watch maker has joined the ranks of D&G, Prada, Aston Martin, McLaren and other brands who has also jumped on the band wagon.

Dial-a-Phone has alleged that the new phone device will be “a completely new design,” which can’t be said for some brands like the D&G RAZR, which lacked originality save for the gold finish and ridiculously high price. Rumor has it that ModeLabs (based in Paris) will be creating the design and should ready for scrutiny in a few months.  It should have the characteristics of Heuer’s timepieces, or it just wouldn’t be a Tag Hauer.  Keep a look out.

Via engadget


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