This is just about the coolest watch I have seen. The new concept watch, the DD101, is a fine collaboration of art and technology. The watch takes advantage of the flexibility of electroluminescent display technology. The stunning digital readout is hidden in an oversized bangle, simply pressing the sides causes the time to pop up. This is a very innovative way to revolutionize the watch industry by marketing a watch as a bracelet that tells time.

Pelikon UK designed the printed segmented electroluminescent (pSEL) touch displays and the funky DD101 watch design comes from o.d.m.

“The DD101 is more than just a fashion watch, it fuses cutting edge display technology with an eye-catching design,” said Paul So, Chairman, o.d.m. design & marketing ltd. “Pelikon’s pSEL technology has allowed us to create a product that not only has low power consumption, but also offers a bright, lightweight flexible display, setting it aside from a standard wrist watch.”

Via gizmag


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