
Hedi Slimane, famous artistic director of Dior Homme ready-to-wear fashion, designed Dior's first timepiece for men. The Chiffre Rouge Dior wristwatch is now on sale throughout the network of Dior Homme stores.
The Dior Homme Chiffre Rouge incorporates the automatic mechanical movement "El Primero" by Zenith, the supposedly the most precise movement in the world. A tiny diamond is hidden on its reverse side.
The date indicator is red for enhanced visibility. The winder crowns and the push-piece to reset the chronograph are in red ceramic. Not sure what the price of the Chiffre Rouge is. It is not mentioned in the LVMH (owner of Dior) news
article.
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