MediaWatch Records Consumers Media ConsumptionFuture Tech Gadget Gift geek cool gadget Product Technology Future Cool smallest, Buy Gift Sale Electronics device camera player new gadget future gadget Future Technology News technology Review German media research company GfK (the german version of Nielsen) announced a new wrist watch that measures users media consumption cross media and regardless where the user is.

the MediaWatch is the first technology worldwide which is equally able to measure the media contact of the wearer with radio, TV, newspapers, magazines, freesheets and other printed matter as well as cinema and outdoor advertising.
A recording unit records and encodes audio and radio signals three times a minute.
The MediaWatch is able to record data for up to four weeks before it has to be changed. It can also via a docking station send the signals recorded during the day to the GfK IT centres. These are compared with sample signals from programmes and offerings from TV or Radio and the exact broadcasts the consumer wearing the watch can be analyzed. This is to date the most accurate way to analyze media usage.
More details in GfK Press-Release.


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