The Toy Fair 2018 New York kicks off on Feb. 17. The announcements of new toys for 2018 are already rolling in ahead of the show. The Toy Fair in New York is the last of the three big toy trade shows. Find out the 2018 toy highlights that have been unveiled at shows Spielwarenmesse 2018 in Nuremberg and Toy Fair 2018 in London.
The Toy Fair 2018 is focused of course on the US market. Toy makers are presenting their new toys that will latest go on sale in time for the Holiday shopping season 2018. Which of the toys will become the hottest toys of 2018 lies initially in the hands of toy retailers like Walmart, Target and Amazon, but ultimately kids decide. To get children hooked on new toys the industry relies on influencers on Youtube and on TV shows.
I have seen new toy advertisements in trade publications that feature a new toy complete with an animated TV show and influencer outreach. The big toy trends of 2018 are augmented reality, robots, STEM kits, slime, collectible toys, unboxing toys, electronic pets and board games. Find the hottest toys of 2018 announced at the Toy Fair 2018 below.
Read the latest hot toy news, shop the best-selling toys and follow us on Twitter for hottest toy announcements of 2018. To find the hottest toys in stock or for pre-order get the free online inventory tracking app The Tracker. The online stock tracker for toys, video games, electronics, and other popular products is available on iOS and Android.
Hot Toys at the Toy Fair 2018 NYC
Many more 2018 toy reveals are to come at Toy Fair 2018 in New York. We will update this report with new announcements as they become available.